The Purpose of the Color Palette of your Logo

Choosing appropriate colors for the logo of that new company of yours is surely not a child’s play. So how exactly should you proceed when you have pick out the right colors to prepare to get an effective logo designed?  There are certain colors which each one of us likes and there is a set of colors which is an eyesore for our eyes. However, you personal taste in colors hardly matters when it comes to the selection of appropriate shades for your brand’s identity.

You should make sure that the colors you choose are fully capable of accomplishing the task of the color palette.

Wondering what a color palette is actually supposed to do? Well, the job of an effective color palette is as follows:

  • Makes use of color psychology to tell about the nature of your business;
  • Enhances visual vocabulary by presenting the base of the color palette;
  • Provides your company’s logo contrast and incorporates the element of lightning;
  • Makes the logo enticing and appealing;
  • Arouses interest of the audience but with a limited number of colors.

Now let us probe into the details of each one of these color palette’s jobs:

Makes use of color psychology to tell about the nature of your business
There are psychological connotations attached to every color and it is quite possible for one color to have multiple meanings depending upon the context they are used in. For instance, take the color ‘red’; this hot color does not only signify seriousness and the ‘stop’ sign but it also displays love and affection. So, there is a possibility of the choice of your colors in a color palette to be depicted differently depending upon the meanings conveyed by other accessories in your logo like icons and fonts to name two.

Enhances visual vocabulary by presenting the base of the color palette

Majority of the small business owners believe in adding all those colors to their logo which are present in their marketing material. Hence, their logo becomes a hodgepodge of colors and it starts looking more like a rainbow. It is a rule of thumb to only to only add the basic colors of your company in the logo. The basic colors of your company can be between one to three colors and they are the ones which reflect the identity of your company the best.

Provides your company’s logo contrast and incorporates the element of lightning
The logo of your company comprises of a couple of components which include its name and the icon. It is of great importance for each of these components to have varying color values. Simply put, the important elements of your logo should be made out of different colors because that will not only make your logo look animated and attractive but it will also make it easier to differentiate one element from another. This will also facilitate your color blind audiences as it will become for them to see the logo clearly.

Makes the logo enticing and appealing
You obviously do not want to opt for shades which can make your logo look cheap and ugly. In order to have an enticing and appealing logo, it is instrumental to pick colors which complement each other. So, you can only have clashing colors if you have selected on the basis of their psychological significances. Furthermore, different colors when together tend to alter their visual appearance. For instance, aqua when placed next to light blue will appear to have a bluer shade while the same aqua will start to look greenish when put next to green. So select colors which can look good with each other.

 Arouses interest of the audience but with a limited number of colors
Having a lot of colors in your logo is not only inappropriate but it also costs you a lot to get it printed. If you plan to get your logo printed through a traditional press, then it is preferable to employ only two to three colors as the more the number of colors, the higher the printing price!